About Us
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About Us

What is IDYLIST?

IDYLIST is a boutique brand agent, specialising in helping established fashion and home accessories brands branch out into the global market.


We have chosen to focus on Turkish trendsetter designers, mainly from Istanbul. However, we are always interested in discovering talented designers from any background or country.

By combining our expertise in the field with our global contacts in the industry,  as well as supporting and advising brands in all aspects of internationalisation – such as financial and legal – we provide a highly personalised advisory service that enables our clients to quickly increase their global exposure.

Seeding our brands’ products in global hubs, we are able to quickly increase the visibility of the brands in the international marketplace, thereby opening up opportunities for them in new markets.

Who We Are

IDYLIST was founded by sisters Idil and Pinar and born from their love of fabulous, glamorous and fun accessories.


Exploring all corners of the globe and their exotic city, Istanbul, they have selected their favourite trendsetter brands and are bringing them to the world…

Meet the sisters!

We think you’ll like them…
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IDIL likes dancing, travelling, the full moon, photography, scuba diving, sea turtles, motorbikes and African safaris.
She has been based in London for 10 years and has a background in industrial engineering, management consulting, internet strategy, and fundraising for MOCEP Charity (Mother Child Education Program).

Idil Ustun Ugur

Founder and Managing Director
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PINAR likes photography, laughing, dogs, architecture, all things elegant and beautiful, colour schemes, swimming, and sailing.
For the last 15 years she has been based in Paris where she has worked as a photographer and an interior architect, as well as a marketing director for a cosmetics company.

Pinar Ustun de Cabrol

Director - Paris

Want to know more?

IDYLIST is your partner in the world of accessories,
providing you with unparalleled access to global markets

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