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A JUJU is an object worn or carried to bring you luck, magic and joy.

JUJU believes that jewellery, designed with love and positive vibes, brings good luck.


JUJU are inspired by anything bohemian: African, Indian, Gypsy, blending it with modern chic to offer you the most free-spirited jewellery. They combine all-natural materials from ebony to rose trees, all semi-precious natural stones from lapis to coral and complementary fabrics like leather and suede with gold and silver in unique combinations to create unmatched jewellery that makes you stand out.


Caner Çöllü is the creator and designer of JUJU. Throughout his 23-year New York journey, he was deeply involved with every stage of fine jewellery making, from production to design. He then combined his rich experience with his passion to create his own brand, moving to Istanbul to start JUJU in 2013.